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Subject: Fruit company plays Mozart to bananas
Written By: Philip Eno on 11/26/10 at 1:56 pm
A Japanese fruit company has been playing Mozart to its ripening bananas, claiming it produces sweeter fruit.
The Toyoka Chuo Seika fruit company plays classical music continuously for a week over speakers in its banana ripening chamber.
Favoured works include Mozart's String Quartet 17 and Piano Concerto 5 in D major, reports the Japan Times.
Company spokesman Isamu Okuda said he believes it makes the bananas, which are imported from the Philippines, sweeter.
The paper adds that bananas are just one of a wide variety of food and beverages, including soy sauce, udon noodles, miso and even sake, which have been enjoying exposure to classical music in Japan.
Ohara Shuzo brewery managing director Fumiko Ohara said it had been experimenting with classical music for 20 years after company president, Kosuke Ohara, came across a book about brewing with music.
They experimented with jazz, Mozart, Bach and Beethoven, among others.
"We found Mozart works best for sake," Mr Ohara said, "and that's why we use only his music."