From an old home movie in June 1989, so toy is probably 88 or 89.  Kid was obsessed with dinosaurs, and side of box appears to have one, so that may be a clue.  Here is a link to a movie of the toy being opened:  http://www.youtube.com/watch?v=8gb1nR7ZH9g&feature=youtu.be

Attached is a still of the side of the box.  I swear it says "Roadies Runner" or something but google has nothing.  The only toy in the tape I can't identify is the one with the most camera time.  Looks like a line of cars, and this one is some sort of off road vehicle?

Thank you all.

I'll see what I can dig up, but often a product like this in a movie or TV show is fictional unless the producers have a product placement deal with a company.

Edit: Nevermind about the product placement. I overlooked the part about the clip being from a home movie when I wrote that.

Edit: So far, here's a possible lead. It's an old Shockwave Flash site for a toy company in Thailand, and they have toys with similar looks and names to yours:

http://www.twelvecom.com/thaitoy.swf

Edit (May 2, 2018):
It looks like the page was finally taken down. But here's an archive.org snapshot of the page:
https://web.archive.org/web/20130708093204/http://www.twelvecom.com/thaitoy.swf

Edit: Yep! I think this is it. If you mouse over the spinning menu on the right and click Product, you jump to a page of toys. There's a small image on the left labeled "" with toys that kind of look like yours. Right click on the page so that your Flash Player options pop up and click zoom. The yellow toy in that image is the toy in your picture. Compare the engine parts on the hood of the yellow truck with yours.

This looks like their current name and site if you want to contact them:
http://www.thaitradeusa.com/home/?p=1331

It looks like this company used to make these kinds of toys and sell them to different toy companies who branded them different ways. It may not have been a major toy line under any particular brand. I'm still not sure if this company made your toy, but since there isn't much about it online, it was likely sold under this kind of deal.