 |
These are the messages that have been posted on inthe00s over the past few years.
Check out the messageboard archive index for a complete list of topic areas.
This archive is periodically refreshed with the latest messages from the current messageboard.
Check for new replies or respond here...
Subject: Internet ironically makes it harder for some acts to get noticed
Written By: cowboy on 04/14/19 at 10:10 am
We all know Justing Bieber got noticed on YT. Ditto for some other acts. But it seems that social media usually makes celebs that are into acting/comedy as many of the most popular people on YouTube are vloggers doing funny stuff or commenting things, not debuting singers and performers.
Ironically this makes breaking into the pop business harder to do if you are not pushed online by your label. Also, fans no longer rely on TV showing them a brand new video by an unknown, up-and-coming band or singer. Now you have to discover them on your own on YouTube but how can you do it when you don't know what to look for like band names etc.? I thought that with the advent of social media everyone would have their 15 minutes of fame like Rebecca Black but apparently you still have to be heavily pushed by producers and your record label to get noticed... or buy views. :)
Right now it's very hard to break out with a new music video without paying for rotation/social media/YouTube sponsoring.
So, while you can get noticed online and don't have to rely on media and TV, you need even more cash than before to push your music out there. The artists from the first half of the 80s (1980-1985) were the luckiest bunch as when MTV started, they would play anything they could get and that included lots of underground acts from the UK, Australia and even places like New Zealand (Split Enz) and continential Europe (Nena). So even some more underground acts got the much needed exposure.
Subject: Re: Internet ironically makes it harder for some acts to get noticed
Written By: Voiceofthe70s on 04/14/19 at 12:00 pm
Oh, absolutely. The big paradox is the bar is lower than ever for entry into the music business, yet it is harder than ever to break through and be heard. There's too much bombardment to wade through on a daily basis and everybody is in their own little silo. There are no real "gatekeepers" as there were in the monoculture days when terrestrial radio had power to break hits and essentially "instruct" people what to listen to (which would now be called "curating" by the hoity-toity media). Which is also what MTV did in the 80s.
Subject: Re: Internet ironically makes it harder for some acts to get noticed
Written By: Howard on 04/14/19 at 4:04 pm
Back then before the internet you relied on record labels to help get you noticed.
Subject: Re: Internet ironically makes it harder for some acts to get noticed
Written By: Philip Eno on 04/16/19 at 8:39 am
Do you mean the world wide web, not the Internet?
Subject: Re: Internet ironically makes it harder for some acts to get noticed
Written By: Voiceofthe70s on 04/16/19 at 8:46 am
Here it is, stated simply:
The internet allows us to reach everybody, but everybody is not listening.
Subject: Re: Internet ironically makes it harder for some acts to get noticed
Written By: Philip Eno on 04/16/19 at 8:48 am
Here it is, stated simply:
The internet allows us to reach everybody, but everybody is not listening.
...not everyone has the Internet... ?
Subject: Re: Internet ironically makes it harder for some acts to get noticed
Written By: Voiceofthe70s on 04/16/19 at 8:24 pm
...not everyone has the Internet... ?
To clarify: Certainly enough people have the internet to make any song posted on there a hit. But unlike the monoculture days not everybody is paying attention to everything on there. There's too much. Get it? The paradox is that at this point a lot of people are more interested in tuning out of all the information bombarding them than tuning in. So, to repeat, though the bar may be lower than ever for entry to the music business it is harder than ever to be heard.